Berlei has launched a marketing campaign to promote changes to its Barely There range of bras.
The campaign launch coincides the release of Julia Roberts film Eat, Pray, Love, with Berlei running a competition to win a trip to Bali promoted through cinema advertising.
In addition to cinema, the campaign will run across TV and print.
Creative director: Cameron Hoelter
Art director: Alan Vladusic
Copywriter: Asheen Naidu
