Parmalat-owned dairy brand Pauls Milk will unveil an integrated campaign tomorrow highlighting the company's flood relief efforts.
Pauls Milk will donate all of its Queensland profits to the flood relief until the end of February.
The campaign was created by BCM in less than a week.
It will encompass TV, radio, out-of-home and print.
Creative director/writer: Nick Ikonomou
Art director: Jim Strachan
Production company: Cartel Film Productions
