Writer: Justin Rueben
Art director: Cameron Hoelter
Bonds has launched a campaign for its new 'Tube' bra, with the tagline "Made to be seen".
A TV spot features an all girl garage band, decked out in the 'Tube' bra, playing a cover of Ratcats's 'That Ain't Bad' on the back of a truck as it cruises through a small town. Ratcats's former lead singer Simon Day makes a cameo appearance in the ad.
The campaign will be rolled out across TV, cinema and online advertising.
