Laugh it out of your system

14 April 2010

Advertiser: Cool Ridge

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Copywriting: Dennis Koutoulougenis
Digital Production: Josh Akmens

Austereo in collaboration with Carat has developed a unique multi-platform media solution for Cool Ridge spring water which has resulted in a campaign that truly challenges the usual model of client solutions in the radio advertising space.

"Cool Ridge is all part of getting things out of your system" is the key message for the campaign which effectively builds an engaging platform to encourage interaction between brand and consumer by creating "Laughing it out of your system" with Australian comedian Wil Anderson.

Austereo has created ten webisodes following Anderson’s journey from writing his first joke on upcoming Wilful Misconduct Tour, through to playing to packed houses at the Melbourne International Comedy Festival.

Teamed with on air commercials voiced by Anderson to air on both Triple M and Today radio networks, twitter updates, point of sale material and online integration on both Triple M and Today websites, this is a dynamic and integrated advertising campaign like never seen before.

View the online component to Austereo’s ‘Wilful Misconduct Tour’ for Cool Ridge at

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