Labels

18 June 2010

Advertiser: Red Cross Australia

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SYDNEY: The Australiuan Red Cross, in partnership with MTV Australia, has developed an 
anti-discrimination TV campaign to go live on Monday 21 June.
The "Labels" campaign, created in-house by MTV Australia, is spearheaded by a 40-second 
TVC which features the tagline: "If only we could choose our labels. Discrimination sux."

 


The Australian Red Cross, in partnership with MTV Australia, has developed an anti-discrimination TV campaign to go live on Monday 21 June.

The "Labels" campaign, created in-house by MTV Australia, is spearheaded by a 40-second TVC which features the tagline: "If only we could choose our labels. Discrimination sux."

 

The campaign marks the second collaboration between MTV and Red Cross Australia, and will be broadcast on MTV Australia and online.

 

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