The Sydney Royal Easter Show introduces characters Smokey the pig, Bluey the cattledog and Milky the Cow in the first campaign created by DDI since winning the account last year.
The characters dance on the back of a Ute as they fly from country into town with Smokey executing some smooth moves before the monstrous shadow of Robosaurus – this year’s Show main event.
The catchy “I Wanna Go’ tagline exemplifies this approach.
The TV running from 21 March is integrated with digital work, social media, radio, print and outdoor signage.
