Hunger Blaster

21 April 2010

Advertiser: Kraft

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Creative Director: Michael Knox
Creative Group Head: Nicholas Desira
Copywriter: Andy McInerney
Art Director: Leo Dwyer
Agency Producer: Tim Marxsen
Account Management: Matthew Rose
Planner: Eugene Catanzariti
Production Company: The Pound
Director: Dog boy

Snacking favourite Easy Mac is the “hunger blaster”, with the launch of a television commercial that is set to satisfy teenager’s ferocious hunger after school.

Badjar Ogilvy is Kraft Foods Australia/New Zealand’s agency behind the TVC, which depicts a teenage boy as a ravenous ‘giant’ in search of food that will put an end to his insatiable hunger.

The TVC is launching this week on free to air and Pay TV channels. It will be supported by an extensive in store program at the point of purchase to drive awareness.

The TVC is launching this week on free to air and Pay TV channels. It will be supported by an extensive in store program at the point of purchase to drive awareness.

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