History Will Be Made

16 June 2010

Advertiser: Cricket Australia

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Agency: Leo Burnett Melbourne
Creative Director: Jason Williams
Art Directors: Lauren Doolan, David Klein
Copywriters: Brendan Greaney, Eamonn Dixon
Producer: Sally Davis
Production Company: Fin Design
Music: Nylon

 

Agency: Leo Burnett Melbourne

Creative Director: Jason Williams

Art Directors: Lauren Doolan, David Klein

Copywriters: Brendan Greaney, Eamonn Dixon

Producer: Sally Davis

Production Company: Fin Design

Music: Nylon

 

Cricket Australia is bringing together 11 Ashes legends in a campaign to promote the this year's series. 

Created by Leo Burnett Melbourne the “History Will Be Made” campaign celebrates the best of the best by putting some of the greatest players to ever pull on the Baggy Green in the same line-up. 

The TVC uses a mixture of archival and modern day footage to re-create the moments leading up to the first ball bowled this summer. 

It showcases some of the great players throughout Ashes history that have lead to this moment including Donald Bradman and Ricky Ponting. The campaign is supported by print and radio. 

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