Hell Cross Buns

20 April 2011
 

Advertiser: Hell Pizza

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Hell Pizza in New Zealand has launched a campaign promoting its "Hell Cross Buns" ahead of the Easter holiday.

Created by Barnes, Catmur & Friends, the controversial campaign has prompted Auckland church St Matthew in the City to launch its own billboard in response.

The Hell Pizza promotion is supported by billboards, flyers and online executions.

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