Glass Organs

22 March 2011

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi

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Toyota Australia has launched a new brand campaign consisting of two 60 second television spots and a new version of the logo.

Publicis Mojo and Saatchi & Saatchi were engaged to create the campaign aimed at bringing to life the lesser-known facts behind what makes a car a Toyota.

The Saatchi & Saatchi television spot "Glass Organs" is based on Toyota's Human Model for Safety (THUMS) advanced injury simulation software.

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