Give whales a voice

23 June 2010

Advertiser: The World Society for the Protection of Animals

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The World Society for the Protection of Animals (WSPA), in partnership with Optus, has released the final execution of its "Give whales a voice" campaign.
The campaign, created by M&C Saatchi, recorded the voices of thousands of Australians, who were opposed to whaling. The final result was the audiovisual presentation featured above. 
The majority of the campaign has focused on creating communities through online media, as well as below-the-line activity.

 

The World Society for the Protection of Animals (WSPA), in partnership with Optus, has released the latest visual execution for its ongoing "Give whales a voice" campaign.

The campaign, created by M&C Saatchi, recorded the voices of thousands of Australians, who were opposed to whaling, and brought them together for the audiovisual presentation featured above, which featured at the IWC forum alongside a speech given by Federal Environment Minister Peter Garrett.

The campaign has used TV, cinema, digital, and below-the-line PR. 

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