19 March 2010

Advertiser: GenerationOne

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GenerationOne, a initiative by billionaire businessman Andrew Forrest to help tackle the growing problem of indigenous disadvantage, is launching tonight with a multi media campaign created by George Patterson Y&R.

The national television, print and online campaign compares national statics with those of indigenous Australians in regard to education, housing and employment in an attempt reduce the disparity between indigenous and non indigenous Australians.

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