Digital Agency: Hard Hat Digital
BIC is launching the "Express Yourself" digital campaign.
The campaign, created by Fuzzy Advertising in conjunction with Hard Hat Digital, kicks off on 20 June 2010.
The digital campaign lets consumers interact with virtual BIC stationery products via an online sketch pad – and share the results via a Facebook, email and a dedicated web-based BIC art gallery.
The online campaign, which extends from a 30-second BIC ‘Express Yourself’ TVC, will be supported by an intensive print advertising campaign and electronic direct marketing, as well as banner and video advertising on an array of targeted sites, including Facebook and MTV – all designed to drive people to the dedicated competition web site bicexpressyourself.com.au