Dodgy undies amnesty

28 October 2010

Advertiser: Bonds

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Bonds has launched a campaign featuring brand ambassador Pat Rafter to encourage men to replace their 'dodgy undies'.

The campaign encourages men to ditch their ‘swiss cheese’, ‘peek-a-boo’ and ‘sadsack’ undies for Bonds' Guyfront trunks.

It will roll out across TV, print, online and point-of-sale.

Executive creative director: Cameron Hoelter
Copywriter: Ash Nadiu
Art director: Simon Cox

Production company: Otto Empire

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