Bonds has launched a campaign featuring brand ambassador Pat Rafter to encourage men to replace their 'dodgy undies'.
The campaign encourages men to ditch their ‘swiss cheese’, ‘peek-a-boo’ and ‘sadsack’ undies for Bonds' Guyfront trunks.
It will roll out across TV, print, online and point-of-sale.
Executive creative director: Cameron Hoelter
Copywriter: Ash Nadiu
Art director: Simon Cox
Production company: Otto Empire