VB will unveil the first part of its "Real" campaign this Sunday with a humourous TV campaign that asks men to look at their role in modern society.
The campaign will also be rolled out across print, outdoor and digital.
Creative chairman: David Nobay
Executive creative director: Duncan Marshall
Creative team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson,
Omid Amidi
Production company: Revolver
