Head of Planning: Derry Simpson
Copywriter: Malcolm Maclean
Art Director: Ross Dungey
Secondhand goods retailer Cash Converters has launched a TV campaign developed by Perth-based ad agency 303.
The commercial - "Convert your thinking" - aims to change the way consumers think about the brand. It features different people discovering pre-loved goods and giving them a second life.
A digital campaign developed by Longtail will be launched in August. The campaign is a culmination of a five-year rebranding exercise.
