Classic rock lives on

16 July 2010
 

Advertiser: Classic Rock

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Executive creative directors: Justin Drape and Scott Nowell
Creative director: Noah Regan
Lead creatives: Matt Heck, Damian Fitzgerald and Kelly Boulton

Classic Rock radio station will launch a new outdoor campaign on Monday 19 July.

Owned by DMG Radio, Classic Rock (95.3FM in Sydney and 91.5FM in Melbourne) commissioned Three Drunk Monkeys to come up with a campaign that attempts to position the brand as the home of classic rock music.

The first series of ads feature deceased music legends but omits their date of death, to personify the catchline "classic rock lives on".

A second series will feature portrait shots of artists.

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