Chicken Parmagiana

23 April 2010

Advertiser: McCain Foods

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Creative team: Darren Winter and Justin Nagorcka
Creative director: Greg Edwards
Media planning: Neo@Ogilvy

McCain Foods is tempting chicken parmagiana lovers out of the pub and back into their loungerooms in a TV and radio blitz targeted at over 35 year olds.

The campaign argues that McCain allows chicken parmagiana to be eaten anywhere.

The star of the ads is shown eating in unlikely situations such as by the pool, in the shed and at home watching the footy.

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