Big Burrito

28 April 2011
 

Advertiser: Mad Mex

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Mexican food chain Mad Mex has launched a campaign encouraging diners to tackle Australia's biggest burrito.

The brainchild of Mad Mex founder Clovis Young and creative agency Holy Cow, the campaign commemorates the Cinco de Mayo holiday on May 5 by inviting customers to tackle the 1kg burrito.

The campaign will run across print, PR, in-store merchandising and promotional activity.

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