ECD: Rowan Dean
Art Director: Leah Reagan
Copywriter: Rebecca Campbell
Euro RSCG has come up with an idea for Reckitt Benckiser's cleaning agent, BAM, and it’s called Bamercise.
"Because Bam works so well, you no longer get the workout you used to get from cleaning, but now you can clean and get lean with Bamercise."
The link between the amount of elbow grease that is put into cleaning and the calories that are burnt has created a real problem for BAM users. BAM is so effective on even the toughest stains and grime that it has made cleaning too easy. Users are no longer getting the workout they used to get from cleaning.
The campaign also uses online.