Creative Director: David Mardon
Art Director: Jason Renel
The Galeries Victoria is launching a marketing campaign (8 July) to rebrand the Sydney shopping centre as The Galeries.
The 12-month campaign, created by independent agency The Shop, will be supported by social media activity and a series of experiential activities within The Galeries, including an exhibition of fixed-gear bikes and the stories behind them.
The Shop pushed forward what they saw as The Galerie's eclectic mix of stores that one wouldn't find in a normal shopping centre.
The campaign is across both print and online.