A Beautiful Contradiction

31 March 2011

Advertiser: Lexus
Creative Agency: Saatchi & Saatchi

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Lexus has launched a campaign for its new CT 200h luxury hybrid hatch using the tagline "A Beautiful Contradiction".

Created by Saatchi & Saatchi Sydney, the campaign attempts to convey the car's two personalities of "Sports" and "Eco" availiable to the driver.

The television spot will be supported by print, online, outdoor and point-of-sale executions.

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