Creative Director: Josh Moore
Senior Art Director: Ade Ely
Senior Copyriter: Nige Clark
Executive Producer: Roy De Giorgio
Director of Photography: Jason Hargreaves
Field Producer: Cate Stewart
SBS will kick off its FIFA World Cup advertising campaign with a series of multilingual ads featuring football fans from around the world.
The campaign, developed by US Sydney, features a series of ads with football fans from each nation competing in the World Cup talking about their nations involvement with the game - with subtitles for languages other than English.
The content will run across TV, online and radio with a second stage of content to be released in the run up to the tournament's first game on 11 June when South Africa take on Mexico.