"Photon has revealed plans to increase its overseas presence, including launching BMF in the UK and US, despite poor financial results for the first half of the 2010 fiscal year."
I love it! The world is crashing, the creditors are banging on the door, Photon group's share price dropped through the floor, but - wait for it - it announces that BMF and BWM is now expanding overseas.
It's a great idea. Deflect any criticism at home by expanding overseas.
Let’s face it, ever since Rome, plenty have followed this (albeit temporarily) strategy over the years including Hitler, Stalin, Galtierri (I'm not sure about Chairman Mao or Pol Pot). So why shouldn’t Photon's top dog Tim Hughes?
It's great that Photon just has to mention that it may open an office in the US and UK and they get HEADLINE NEWS again. BMF announced exactly the same thing a couple of years back and nothing happened. Zilch!
Don't hold your breath.
Nice PR spin Tim Hughes
19 February 2010