There are two factions in PR. There are those that say all publicity is good publicity. And there are those who carefully manage their PR, keep some things private and carefully manage the bad news.
Max Markson seems to belong to the former camp of those that believe all publicity is good publicity.
But Lara Bingle should be asking Max Markson "what the bloody hell happened?" before giving him a swift proverbial knee in the balls.
Today the Herald Sun says "It's a PR disaster" and I'm with the tabloid.
What started as an attack on AFL footballer Brendan Fevola has rapidly turned into a PR disaster. And I bet it hurts her career if not only in the short term but the long term too.
It's same old story. A brand hires a celebrity who eventually screws up. Brand fires aforementioned celebrity and looks for another marketing face.
What I wonder is why these brands continue to make the same mistakes.
Hiring a celebrity for a marketing endorsement has always been a risky business and will continue to be so.
And Bingle isn't the last or the first to suffer. The next celebrity up is almost certain to stuff-up and damage the reputation of some poor unsuspecting sponsor. And the cycle continues.
Where do you stand on this thorny issue?
Is all publicity really good publicity?
And is celebrity endorsement really worth it?