A long long time ago in a far away country I worked in PR. As well as keeping clients happy, brow beating the media and writing contact reports, a large portion of my time was consumed by stuffing press releases and invites into envelopes to save money.
The remarkable thing nowadays is how PRs still love to send out hard copy press releases on occasion, stiffies (hard cardboard invitations) and novelty packs to draw people into events.
I'm pretty sure there are a few out there still using papyrus and a quill.
More recently, PRs have adopted these same techniques for bloggers and Twitterers and other online types where they are targeting people who inhabit the digital medium with offline communication.
I get the idea of a creative hard form invitation, the idea being that you take notice. But perhaps they should be looking at more creative ways for digital delivery. After all, as I keep repeating "The medium is the message".
Nowadays, like many people, I hardly ever use a printer. My life is geared towards digital archiving where I can search and reply quickly and easily.
Paper copies are hard to keep track off and starts to take up valuable office real estate, get lost, fill up my bin and funnily enough don't always make it to the adressee (you'd be surprised how often Australia Post loses stuff).
I mean, okay I don't mind an invite coming with a bottle of good wine. But it needs to be something decent for me to take notice, or include an incentive for me to turn up.
Anyone else blighted by paper?