I've been watching the Nestle Facbook page and "A Nestle Free Easter" event page since its social media PR debacle emerged earlier this week to see how the story has developed.
Today the mainstream media picked it up and the bickering is still continuing between anti corporate activists and genuine fans.
Nestle always has had its detractors dating back to the supply of powdered baby milk to Africa and its sheer bulk and the ubiquitousness of its products make it a survivor.
Mind you its tactics haven't always been above board and it spends a fortune of issues and crisis management. I remember in the UK when a PR friend was tracking and handling issues for the company. They had a spy in a mothers' group dedicated to the powdered milk issues. With this sort of behaviour possibly endemic in the company, I wonder if it employs astroturfers - people leaving positive comments on the company's behalf - on the internet.
The Nestle Facebook page has nearly 95,000 fans versus some 13,000 people who have confirmed they won't be eating Nestle chocolate this Easter.
Nearly 15,000 people say they are "not attending" and there are nearly 49,000 replies awaited.
The comments are overpoweringly negative as Nestlé appears to have given up trying to do or say anything, perhaps the only strategy left.
I've deliberately called this a debacle rather than a crisis as the activists seem to be in a minority, a loud one I'll admit, and it could be a minor storm that is over by next week.
I'll keep you posted.