Let’s face it you’re boring. Your job is boring. You live in the suburbs with your boring wife and two rather nice but boring kids. You have a boring dog and drive a boring car.
But you want to be a rock star, and advertising bad boy. What hope is there for you?
Well, here’s an idea from one of this blog’s regular readers based on my challenge of moving an unfavourable story from number three in Google search results to the second page.
How about accentuating the bad or even creating some bad stories and becoming a rock legend?
As he says:
“Of all the celebs, personalities and leaders in the world, Rock Stars are the ones who can behave however they like – orgies, smash up hotel rooms, punch ups – in fact it’s positively encouraged by management and punters alike: prison could put you at the top of the charts.
"Rock Stars embody the principle that all publicity is awesome publicity.
"And in a world where everyone is famous for 15 minutes, or in the case of Google, for 15 megabytes, then we’ve got to become a little less uptight and Victorian about our reputations – the reality is we all do things we’d rather the rest of the world didn’t know about, but when no-one has anywhere to hide, those things don’t matter as much.
"If everyone had a print out of every thought they ever had emblazoned on their forehead, we wouldn’t worry what people thought. Get the “bad” stuff to the top of everyone’s Google page and it’s not bad anymore – it’s the stuff of Rock legends!”