CANNES: So much goodness

24 June 2010

Mary Beth West – Kraft Food

We loved the way she approached seemingly mundane categories like chewing gum and cordial and injected them with personality and real life emotions... impressive. 
She had a great case studies for Stride gum and Oreo biscuits.  
  
Taproot
The agency literally burnt to the ground in India during their first year in business… they lost everything and had no insurance. Against the odds they deliver Beautiful beautiful work. 
 
Publicis and Contagious
We really see eye to eye with these Contagious cats. Favourite point of the day – “In the post internet era, people react to things when they’re real and tangible… therefore we must go beyond the Internet and make it real”. 
 
"Laugh, Connect And Debate"
My god that was hard to watch.  Ben Stiller was reassuringly funny... expected... but Jeff Goodby and Elisa Steele were out of this world painful.

 

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