CANNES: It was the best of times, it was the worst of times.

Now we’re kicking into it.  For Day 2 we thought we’d drop a video report just cause the weather’s so good.

Highlight was JWT. They relaunched their brand 5 years ago around one single minded thought: “ideas people want to spend time with”. Nice. They showcased work from around the JWT network and it was sexy. No stand alone ads but loads of content creation, movement making, and PR storms.

Tampon ads that tell the truth – U By Kotex

Beer flavoured lip-gloss for Valentines Day – Heineken

The ‘Believe’ TV show – Macy’s