Victoria McKeown to swap Carat for Atomic212

By Brendan Coyne | 10 July 2014
Victoria McKeown

Victoria McKeown has resigned from Carat to join Atomic212 as ANZ head of media & operations.

McKeown is group business director and head of investment & implementation operations on the Woolworths account and had been with the now Aegis-owned group for a decade. She will continue to work on the account until September before joining the agency group launched in February by former Ten sales boss and one-time PHD CEO Barry O'Brien.

The Atomic212 chairman said the agency was “delighted to have someone with Vic’s seniority and ANZ experience join the team at Atomic 212. Vic's market experience and maturity will assist us in growing with balance at a time where the agency is gathering momentum”.

McKeown will also over see Matrix 212, the group's media intelligence business unit that lists Coles, Origin and TAB as clients.

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