TubeMogul has brought in former News Corp, Adconion, Ninemsn and Yahoo7 man Sam Smith to take the top job as Stephen Hunt heads to the video platform's New York office.
Smith takes over as managing director for Australia and New Zealand. Smith helped launch Ninemsn’s first video offering in 2004 before going on to Yahoo’s video channel launch in 2006. After a stint at Adconion he left to head up to News Corp's NewsLifeMedia unit as head of commercial integration.
At TubeMogul, Smith plans to focus on improving transparency and consistency. He said that so far, there has been streak of indiscipline running through industry.
“Programmatic video advertising has bolted out of the gates in Australia, and in many ways we have led the world,” said Smith. “However, we need to look closely at the challenges of inventory management, clear and open practices, and communicate more actively the power of video advertising to brands.”
“Our mission is to drive commerce for our brand clients in the most productive and efficient way, ensuring nothing is hidden from our customers and automated advertising transactions are presented transparently across every campaign,” Smith said.
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Smith was instrumental in the launch of ninemsn’s first video offering in 2004 and also in the creation of Yahoo!’s video channel launch in 2006.
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