Tourism Vic and AFP pick up gongs at SXSW Interactive Awards

By AdNews | 12 March 2014
Tourism Victoria 'Remote Control Tourist' by Clemenger BBDO Melbourne.

Campaigns for Tourism Victoria and the Australian Federal Police have picked up gongs at the SXSW Interactive Awards in Austin, Texas.

Tourism Victoria's 'Remote Control Tourist' campaign by Clemenger BBDO Melbourne won the Technical Achievement category, while 'Missing Persons Pre-Roll' by VML for the Australian Federal Police took out the Activism category.

The awards highlight projects that "push the boundaries of what's possible in digital content and inspire the next wave of creativity" across mobile and tablet apps, platforms, games, installations, digital campaigns and websites.

Clemenger BBDO Melbourne executive creative director Ant Keogh said: "The agency and the client both put their heart and soul into 'Remote Control Tourist' so I'm incredibly proud of the team’s achievement at a festival which celebrates the next generation of innovation. I'm gobsmacked – and incredibly humbled – that 'Remote Control Tourist' beat a submission from NASA."

'Remote Control Tourist' also won the IAB's Creative Showcase 8.3 in December.

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