Ten has nabbed Fairfax director of ad strategy and operations Sarah Keith as head of research, analytics and inventory management.
Keith will be responsible for the newly formed department. She has previously worked with Ten in the mid-noughties as a commercial airtime manager. She's done stints at Premier Media Group, SBS, Austereo, Channel 4 and GWR Group.
Keith joined Fairfax in September last year and was promoted in January to oversee both print and digital ad strategy and operations. She had previously been responsible for the print side and worked on Fairfax's switch to compact editions.
Ten chief executive Hamish McLennan said: “Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK.
“She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”
Keith said: “I have worked in television for the majority of my career and have gained valuable insights working at Network Ten, SBS, Fox Sports and Channel 4 in the UK. I've been very impressed by the changes and drive at Network Ten, and the clear desire of everyone there to do things differently. Ten, Eleven and One are great brands with great potential, and I'm looking forward to being part of them.”
Keith will report to McLennan.
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