Telstra has unveiled plans to launch a music streaming service this year in partnership with American company MOG, as the digital music space becomes increasingly crowded.
The telco has not yet revealed the exact date of launch, but has said it will launch the service using a subscription model.
Digital music services like iTunes or streaming services are rapidly growing in Australia. The world's largest music streaming service Spotify is set to launch soon in Australia.
A joint venture between Universal Music and Sony Music called Songl launched locally in 2011, while a streaming service called Rdio launched earlier in the year.
Telstra’s executive director of media, applications and user experience, J-B Rousselot said: “The number of subscribers to mobile music streaming services is expected to approach 161 million worldwide by 2016 and Australians will become a part of the music revolution with this deal. The service will provide access to ad-free, unlimited music on phones, tablets, computers and TVs with an internet connection.
“The days of storing CDs or loading your playlists onto all your devices are coming to an end. The subscriptions service means Australians will be able to stream music from a library of more than 15 Million tracks to their phone, tablet or PC whenever they want.
“Telstra’s network superiority means customers will receive the best music experience with MOG through faster download speeds, stronger streaming and no data costs for using the service.”
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