From space-bound babies and fist-fighting boyfriends to a rabbit in a hat with a bat, the big brands have started rolling out their ads and teasers for Super Bowl 2013 in force. Check out some of the best ads for this year's event.
The brands are lining up for Super Bowl 2013, airing in the US on Sunday evening, 3 February (in Australia the game will air during the day on Monday 4 February, but unfortunately without the American ads).
As usual, the car brands are dominating the space, and once again they have come out with some of the best spots of the year.
Toyota, Mercedes Benz, Hyundai, VW, Audi and Kia are among the car brands to roll out Super Bowl teasers and ads, while they are joined by the likes of Cars.com and GoDaddy.
The Toyota game day teaser is definitely one of the stranger and more humorous pieces of Super Bowl advertising, featuring a strange world where everyone's odd wishes come true.
Mercedes Benz has launched a sexy teaser video showing Kate Upton washing a car, as well as an impressive spot with the strapline 'Something powerful is coming'. Both are incredibly different pieces of creative, but well worth watching.
The Kia teaser doesn't give away much, but suggests the full Kia commercial on game day will be a cracker. When a baby and an entire zoo of animals are dressed in space gear, you know something big is coming.
The Cars.com teaser is an absolute classic. See what happens when a jilted lover proclaims his affections during a focus group.
Audi has also launched a few teasers for game day. The best one tells the story of a young man going stag to prom and the exciting situation which ensues.
Meanwhile, some brands have started to release the actual commercials they will air during the Super Bowl this Sunday.
One ad which will surely gain some positive attention is the hilarious Volkswagen spot. See what happens when a square-looking office worker starts thinking Jamaican.
Hyundai's game day commercial sees a couple driving behind a whole number of weird and wonderful vehicles, and suggests 'It's just better to be in front'.
Finally, GoDaddy has a funny Super Bowl ad which encourages people to get their big idea online before anybody else does.
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