Twitter went off yesterday with 13.7 million Super Bowl related tweets during the game with #solongvampires, referring to an Audi ad, the top ad hashtag.
Twitter said people sent an average 4,064 tweets per second for the duration of the game, peaking at 12,223 tweets during the final minutes of the game. During the 2008 Super Bowl, tweets per second peaked at 27.
Twitter's “adscrimmage” site, which tracked the popularity of official ad hashtags, saw Audi come in first with its vampire-themed ad, followed by Bud Light and David Beckham Bodywear for global retail giant H&M.
Twitter posted on its official blog: “The results are in: People love to share the experience of watching the Super Bowl with millions of other viewers from around the world. Whether it’s cheering for your team, commenting on the halftime show or discussing the ads, it seems you have a lot to say about this annual tradition—and you’re using Twitter to say it.”
A social media chart compiled by social television analytics firm Blue Fin Labs for AdAdge in the US, crowned the H&M ad as having the highest response on social media across Twitter and Facebook with 108,914 comments.
H&M was followed by Chrysler, NBC, Doritos, Pepsi, Chevy, Doritos again, Skechers, Bug Light and Samsung.
Since being uploaded on YouTube on 25 January, the Audi ad has over 5 million YouTube views.
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