Spock versus Spock. That's what viewers want to see in advertising. At least, that's what the Viral Video Chart will tell you. The online spot from Audi has claimed first place in this week's chart with over five million hits. Other brands to make the cut included Greenpeace, P&G, Red Bull and Samsung.
On the money are Star Trek actors Zachary Quinto and Leonard Nimoy. They race against one another to... er, the country club. The ad was released to coincide with Star Trek: Into Darkness and had all the requisite move plugs, prompts and in jokes. But the numbers don't lie. The numbers don't lie. It's had more than five million hits in a week and was shared 173,517 on Facebook and 16,577 on Twitter.
Evian's 'Dancing Babies' campaign came in second place. Its got massive hits (46,802,400) but the chart shows total views, not the number of views generated in the past fortnight, hence this appearing further down the heap.
In third was IBM with that it claims to be "the world's smallest movie", aptly titled 'A Boy and His Atom'. Its YouTube channel blurb claims " The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM's research in the field of atomic memory". And who are we to argue? That's right, mere atoms. The video gathered 3.5 million hits and was shared 71,960 and 11,266 times on Facebook and Twitter respectively.
Local ad by activist group Greenpeace, which criticised Coca-Cola, also appeared on the chart. Yes, the ad that Nine saw fit to pull. Nine eventually said it was offensive.
Other brands in the chart included Red Bull, Windows, Procter & Gamble and
Samsung.
View the chart here.
What do you think of the top spot? Let us know your thoughts in the comments below.
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