Independent digital shop Soap Creative has won the Mobile Agency of the Year at the Mobile Marketing Association's Smarties Awards for its work for Unilever's Lynx brand.
The agency won three Golds and a Silver across the Product Service Launch, Promotion, Cross Media Launch and Mobile App categories for its work on the Lynx 'Apollo' campaign.
The campaign included the Lynx 'Lunar Racer' game, launched on iOS, Android and desktop platforms, which achieved 1 million game plays in the first four weeks of release at an average game time of 23 minutes.
Soap and the 'Lunar Racer' campaign has gotten a ringing endorsement from Unilever senior brand manager deodorants Johnny Hammond.
“We're very excited that Soap's work on Lynx Apollo has been recognised. In a media channel where we are competing against brands from not just Australia, but across the globe, Soap has continued to push the boundaries of the digital space to find compelling strategies which engage our Lynx customers,” he said.
Soap managing director Ross Raeburn added: “With an iconic brand, a target market hungry for new and engaging experiences and a client keen to keep reinventing, the secret sauce is there for great digital and mobile work.”
The Smarties APAC awards has been promoted by the Mobile Marketing Association as the only global mobile awards.
The Best in Show was won by Coca-Cola Japan and Bascule for 'Share a Coke and a Song' while Unilever was named Marketer of the Year in Mobile. Mindshare Asia-Pacific took home the Network of the Year gong.
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