Cider brand Rekorderlig has launched an interactive treasure hunt-style Facebook application inviting users to uncover a hidden message revealing its new flavour.
The push is called the 'Beautifully
Swedish Cider Hunt' and is based on a Google Earth image of
Stockholm. The image allows users to navigate the landscape in a bid
to uncover the brand's new flavour, through zoom and 360 degree
viewing features.
It features several irreverent hidden messages in
the forms of billboards and street art telling the users whether are
close to revealing it or not. The consumer who uncovers the new
flavour will be the first in the world to receive a full case.
The app offers over 300 messages and images to discover in total, offering consumers prizes ranging from Rekorderlig merchandise to beanbags.
It has been created by Sydney-based agency Sound Alliance in collaboration with Native Digital. It is running across Rekorderlig's Facebook page.
Sound Alliance creative director Stig Richards said: "We wanted to create something innovative and entertaining, that would reward the fans with something fun as well as the chance to win great prizes."
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