Telstra has appointed Proximity Worldwide's executive vice-president Adam Good as director of digital media and content.
In his new role, Good is responsible for Telstra Media's digital portfolio of entertainment, Sport & News and Lifestyle verticals.
Good has worked previously as executive director of digital innovation Australasia at the Clemenger BBDO Group, and was also president of Asia Pacific and founding member of Tribal DDB worldwide.
On the media side, Good has worled as executive prodcer at News Interactive and entertainment producer at MSN Australia.
Telstra Media group managing director Rick Ellis said: “Adam Good is a highly regarded international digital media executive who will lead an acceleration of our growth in online and mobile content and services, including e-commerce initiatives.
“In addition he will support the Sensis growth strategy in new Digital product and services for Australian small and medium businesses.”
Good said: “I have always been passionate on how brands and businesses can create participation with consumers in both real and digital channels to enhance the customer experience and advance the users purpose. Telstra Media is ideally positioned as a wireless connectivity network to engage customers.”
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