The newspaper market reported an overall year-on-year decline in circulation of 4% for the October to December quarter, according to the Audit Bureau of Circulation (ABC).
ABC Circulation Results February 2012 - Metropolitan Newspapers
ABC Circulation Results February 2012 - Newspaper Inserted Magazines
But there was some positive news in the results. In the national category, News Limited’s Monday to Friday edition of The Australian recorded an increase of 3.5% to 133,701 copies.
The Weekend Australian also enjoyed a circulation rise.
Fairfax did not fare so well, with The Australian Financial Review falling 3.3%. However, the weekend edition was up 3.7%.
In New South Wales, Fairfax was again hit the hardest, with The Sydney Morning Herald weekday edition plummeting 11.9% to 184,613. The Saturday edition slipped 7.7%, while The Sun-Herald fell 8.1%.
News Limited fared much better in NSW. The Daily Telegraph weekday edition was down just 1.8% to 347,722. The Saturday edition posted a slight 0.01% increase, while the Sunday Telegraph was up 0.18%.
Victoria was hit with declines across the board. The weekday edition of Fairfax’s The Age declined 6%, while the Monday to Friday edition of News Limited’s Herald Sun fell 4.6%.
All other states posted a decline in circulation, with two exceptions. West Australian Newspapers’ The West Australian grew by 0.5%, while News Limited’s Sunday Territorian climbed 1.7%.
Meanwhile, newspaper inserted magazines dropped 3.6% overall. Fairfax’s Good Weekend experienced the steepest decline at 11.3%, but its Television title did manage a 7.3% increase.
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