Trade Me's profits increase 5%
Trade Me has reported an earnings before interest tax deficits and
amortisition of $NZ52 million in its half-yearly financials, up 9% on
the previous corresponding period. Its net profit after tax was $NZ36.4
million, up 5% while revenue was $NZ69.9 million, up 13.2%.
This marks the first time the business has reported its financials since being floated on the Australian and New Zealand stock exchanges last year.
Mamamia brings agency sales in-house
Women's blog spot Mamamia has brought all national media and partnership sales in-house, breaking from the membership of the Shespot Network. Mamamia chief executive Jason Lavigne said by bringing the sales function under one roof, it allows more flexibility with creative and execution to tailor solutions for advertising partners.
Optus partners with Sydney Mardi Gras
Optus has signed up to be the
official digital rights partner of the Sydney Gay and Lesbian Mardi
Gras. Optus will show highlights from the festival's new dedicated
website Mardi Gras TV, and will include exclusive interviews and behind the
scenes content from this year's event. Optus has been a partner of the
Sydney Mardi Gras since 2011, when Optus employees participated in the
parade with a Wizard of Optus themed float.
Australia is largest market for BBC global iPlayer
Australia is the biggest market for the BBC global iPlayer, with subscription numbers larger than the second and third countries (Germany and Holland) combined. Australia accounts for 23% of global BBC iPlayer's subscribers and 19% of the title downloads.
Euro RSCG adds creative
Euro RSCG Sydney has hired celebrated Brazilian creative Lucas Jatoba. Before joining Euro, Jatoba had freelanced at Leo Burnett, Droga5 and Ogilvy where worked on Coke's 'Share a Coke' summer campaign.
Frost wins rebrand work
Creative shop Frost has won the rebrand account for the copyright management organisation, Copyright Agency. The not-for-profit company connects creators and users of copyright material and represents authors, journalists, visual artists, photographers and publishers as their non-exclusive agent to license the use of their works for education and business. Frost will be charged with the task of reflecting the increasing role the organisation is playing in managing copyright for digital content creators. The rebrand is scheduled to be unveiled in May.
BlueArc creates site for Simmons & Simmons
Digital
agency BlueArc Group has unveiled a website for international law firm
Simmons & Simmons, after winning a pitch which included UK
agencies. BlueArc's clients include Canon, Australian Unity and Village
Roadshow.
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