Outdoor horsepower
International threatre show Cavalia has launched major out-of-home billboard campaign in Sydney to launch it's arrival. APN Outdoor is behind the push, which will see over 200 billboards installed over Sydney.
OMD now more social
Media agency OMD has re-structured its social media offering, OMD Word, and has promoted two senior staff to lead it. Jez Clark and Thomas Hutley, former communications directors in OMD’s branded content group, OMD Fuse, have been promoted to jointly head up OMD Word for the Sydney office.
MBThree plays with Moose
Melbourne-based media communications agency, MBThree, has won the media communications account for Australian-based toy manufacturer and marketer, Moose Enterprise. MBThree managing director Peter Butler said the agency would focus on a combination of media and content to target increased awareness and sales for Moose.
Effies boost entries
Entries for this year’s Australian Effie Awards have reached a new high at 228, increasing from last year’s 203. They came from 69 agencies on behalf of 97 clients and were spread across 19 categories.
Amnesia partners with MCA
Amnesia Razorfish has revealed a partnership with the Museum of Contemporary Art Australia (MCA) and has become a sponsor of the museum.
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