Mobile ads almost double in 12 months,
says InMobi
Mobile ad platform InMobi has grown 44%
since last year, with over 2.74 billion ads served on the local
network in Q2 2013, according to its Australian Mobile Insights
Report. This is 845 million more ads than Q2 2012. Tablets grew 109%
while smartphones grew by 35%. The report also found that app display
ads continue to dominate over web display, contributing to 79% of
network impressions. As seen in the last three quarters, Apple’s
market share has continued to decline, dropping 0.7%, whilst
Samsung (+1.3%), HTC (+0.1%), LG (+0.1%) and Sony (+0.2%) all gained
ground.
Google curates political content on
YouTube
Google has launched a YouTube channel
called "Australia Votes" in a bid to showcase the political
videos surrounding the upcoming election. It will curate footage from
media, political parties and YouTube users. The search giant has also revealed advocacy organisation GetUp! has more subscribers and total videos views
than all three political parties combined. Its top video, 'It’s
Time' — an appeal for marriage equality — has clocked up more than
eight million views to date.
Brandscreen reveals senior promotions
Real-time bidding firm Brandscreen has
promoted former president and chief revenue officer Stuart Spiteri as
its new CEO. Brandscreen co-founder and current CEO, Julian Tol, will
take on the new position of executive director. The
appointments follow a period of growth for the firm.
New marketing boss at Rate City
RateCity.com.au,
the financial comparison site, has appointed Ali Cassim as marketing
director. Cassim joins from deals site Cudo where she handled marketing
for the Cudo brand as well as Getaway Lounge and The Meat Merchant. She
was also previously marketing director for Fairfax Media's The Stayz
Group and has e-commerce experience working with travel, leisure and
dating sites Drive, ZUJI and RSVP.
2c debuts new look
Creative services agency 2c
Management has rebranded to 2c Artist Management after 20 years in the
market. The management company represents commercial photographers
including Michelle Holden and Ross Honeyset. The rebrand, which features
a new brand identity, was done by Holt.
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