NEWS IN BRIEF: 15 August 2013

By AdNews | 15 August 2013

Mobile ads almost double in 12 months, says InMobi
Mobile ad platform InMobi has grown 44% since last year, with over 2.74 billion ads served on the local network in Q2 2013, according to its Australian Mobile Insights Report. This is 845 million more ads than Q2 2012. Tablets grew 109% while smartphones grew by 35%. The report also found that app display ads continue to dominate over web display, contributing to 79% of network impressions. As seen in the last three quarters, Apple’s market share has continued to decline, dropping 0.7%, whilst Samsung (+1.3%), HTC (+0.1%), LG (+0.1%) and Sony (+0.2%) all gained ground.

Google curates political content on YouTube
Google has launched a YouTube channel called "Australia Votes" in a bid to showcase the political videos surrounding the upcoming election. It will curate footage from media, political parties and YouTube users. The search giant has also revealed advocacy organisation GetUp! has more subscribers and total videos views than all three political parties combined. Its top video, 'It’s Time' — an appeal for marriage equality — has clocked up more than eight million views to date.

Brandscreen reveals senior promotions
Real-time bidding firm Brandscreen has promoted former president and chief revenue officer Stuart Spiteri as its new CEO. Brandscreen co-founder and current CEO, Julian Tol, will take on the new position of executive director. The appointments follow a period of growth for the firm.

New marketing boss at Rate City, the financial comparison site, has appointed Ali Cassim as marketing director. Cassim joins from deals site Cudo where she handled marketing for the Cudo brand as well as Getaway Lounge and The Meat Merchant. She was also previously marketing director for Fairfax Media's The Stayz Group and has e-commerce experience working with travel, leisure and dating sites Drive, ZUJI and RSVP.

2c debuts new look
Creative services agency 2c Management has rebranded to 2c Artist Management after 20 years in the market. The management company represents commercial photographers including Michelle Holden and Ross Honeyset. The rebrand, which features a new brand identity, was done by Holt.

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