M&C on alert as David Jones pitches creative

By David Blight | 11 March 2013
Miranda Kerr in latest David Jones campaign

EXCLUSIVE: The highly lucrative David Jones creative account has been put out to tender, with M&C Saatchi and six other agencies competing for the business.

The department store chain has confirmed the pitch to AdNews, saying its contract with incumbent M&C Saatchi is set to expire. In total, seven undisclosed agencies, including the incumbent, will pitch for the creative account.

A spokesperson for the company said in a statement: “David Jones’ current creative agency contract with M&C Saatchi expires in July 2013. As a result, David Jones is undertaking a formal, by invitation only, tender process for a new creative agency contract.”

The successful agency will be brought on to handle a range of creative and strategic duties, with a particular focus on “brand strategy support, advertising creative and TVC production”.

It is expected a new agency will be selected within three to six months.

M&C Saatchi worldwide chairman Tom Dery said: “There have been a number of management changes since we were appointed to the David Jones account three years ago and given the contract has come up for review it is totally understandable that this management team want to be certain that they are with the right partner.”

M&C Saatchi has handled the account since 2010, when it won the business from Saatchi & Saatchi after a competitive pitch. At the time, M&C hired dozens of creatives directly from Saatchi & Saatchi to handle the influx of work.

David Jones is one of M&C Saatchi’s largest and most prestigious accounts. The agency also works on other blue chip brands like Optus and Commonwealth Bank.

The current tender process does not include media buying. David Jones’ media agency is Aegis-owned Carat.

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