Johnson & Johnson Pacific has taken its Stayfree brand away from McCann Erickson and given it to 303Lowe.
303Lowe already handles the Carefree business, and J&J said it was looking to consolidate its sanitary protection portfolio with one agency.
“We are delighted to be working with the sanitary protection team across the portfolio,” 303Lowe CEO Nick Cleaver said.
“We share the optimism and ambition for the opportunity for both brands within the category.”
303Lowe claimed that the consolidation of the business means the account has nearly doubled in revenue for 2012.
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