The Interactive Advertising Bureau (IAB) has launched best
practice guidelines for marketing on social media. It has also rolled
out guidelines for the conduct of ad verification and mobile and
tablet ad formats.
The 'Paid Social Advertising' guidelines
aim to provide information and clarity about social media
as a marketing vehicle for agencies, marketers and service providers.
The
'Conduct of Ad Verification' guidelines details the methods for ad
verification to reduce potential complications and misunderstandings.
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