Fremantle brings Spring branded content unit back in-house

By AdNews | 1 October 2013
FremantleMedia chief executive, Asia Pacific, Ian Hogg.

FremantleMedia is to bring its standalone branded content division back in-house as part of a broader restructure.

Spring was launched as its own unit two years ago with its own premises staff and leadership. It has produced content including 10-part series It’s A Knockout, 26 episodes of Steve Irwins' Wildlife Warriors and live Australia Day broadcasts.

FremantleMedia Australia (FMA) & Asia Pacific CEO Ian Hogg today notified staff of the change, while announcing a reorganisation of staff.

Finance director Simon Rabbitt has been promoted to chief operating officer. FMA’s finance, legal & business affairs, HR, and business operations, which previously reported to Hogg, will now be overseen by Rabbitt.

Bringing Spring back in house will see Spring general manager Zara Curtis promoted to general manager, Spring and Brand Partnerships, with expanded responsibility for FremantleMedia Licensing and all third party commercial partnerships.

Amber Brown, executive vice president, Media and Brand Licensing, continues in her current role, reporting to Curtis. Greg Woods, who is currently financial controller, has been promoted to head of finance and reports to Rabbitt.

Hogg said that Spring would continue to create content ideas that appeal to audiences for programming with “brand friendly” sponsor opportunities and was working on several content partnerships that span television, social media, mobile and YouTube.

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