Fairfax's national sales director for data-driven advertising has left the company to join online advertising firm Turn.
Turn operates as both a DSP (demand side platform) so that traders can plug into multiple online ad exchanges, and a DMP (data management platform) so that media buyers can use data to better target audiences. Green replaces Simon Holt, who recently left to join Nanigans, which is expanding into Singapore.
Last month Turn raised USD80 million in funding and is one of several ad tech firms tipped to be next off the IPO ranks.
This week Turn released a report that said the programmatic race was heating up. Across the globe last year the research confirmed that CPMs for social, display and video advertising as heading north. Mobile though remained flat, with increased supply suppressing price rises.
Meanwhile, the local ad tech market continues to heat up. Green, who had been with Fairfax for three and a half years, is the latest in a string of movers from major publishers and the ad tech companies as programmatic firms seek to outgun each other in an increasingly crowded Australian market.
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